Fusion Integration



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 Products | Fusion Assignment Builder

Providing your sales force with accurately targeted data is more difficult than it sounds.  The stakes are high since the wrong data will alienate your users, impair their performance and adversely impact the ROI from your CRM system.

Existing assignment engines are often complex and difficult to work with. Specialist help from the IT department is necessary and the practicalities of gathering, communicating, and implementing requirements are time-consuming and error-prone.  The complexity of the process and lack of good preview tools means that errors are frequently not spotted until the new alignments are deployed. 

Fusion Integration has developed Fusion Assignment Builder (FAB) to help address these problems.  FAB is designed to be powerful yet simple and safe to use.  Its architecture is independent of any single CRM system but can integrate with any system exposing sufficient access.  Adapters for Siebel 7.8 and Siebel 8.0. will be available at launch with others to be added in the future.

Features

  • Independent of any single CRM system
  • Provides safe sandbox area for developing and previewing assignments
  • Integrates with CRM system via specific adapter to action assignments
  • Moves the assignment engine out of the CRM system
    • Removes load from the CRM server
    • Increases options for transformation and indexing of data to aid assignment
  • Intuitive graphical tools to interactively build re-usable definitions of segments, territories and assignment lists
  • Provides a User-centric view of assignment rather than object-centric assignment
    •  ‘What accounts should this user see?’ rather than ‘Which users should I attach to this account?’
    • Natural fit to the assignment process for Pharmaceutical sales forces
  • Visualisation tools to preview segments and assignment lists
  • Self-service option for users to specify their own assignment criteria