Many Life Sciences companies employ specialist data suppliers such as Binleys or Cegedim Dendrite to provide data supply and validation services. These services must be fully integrated into your CRM environment in order to achieve the desired improvements in data quality for you sales teams.
A truly successful integration provides accurate, timely and targeted data to your CRM users. It also provides a means for your users to make or request changes to the data and have those changes validated by your data supplier. Good communication is vital if the users are not to be alienated by the possible rejection of their changes.
Fusion Integration has implemented many successful integrations of this type. We understand the Life Sciences data model, the data available from the suppliers and the mindset of the sales users. We know from experience which approaches work and add value and which do not.
We have incorporated the best ideas from many years of experience into a set of re-usable components that comprise the Fusion Data Maintenance library. Our solutions combine the benefits of tried and test components with the flexibility to customise and extend functionality.
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A typical Fusion Data Maintenance solution has the following features:
- Automates the processing of the data changes sent by your data supplier
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Automates the change request and validation process
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Automates regular data cleansing processes
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Maintains a master database of all transactions and data
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Specialised CRM functionality for creating and tracking
data change requests
- FTP integration automated uploads and downloads
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SMTP integration
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Silent mode for unattended scheduled operation
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GUI mode for interactive operation
- 90% standard components, 10% custom code
